Craig Evans is currently the Director of Sales for ELSCO handling Ace Hardware, True Value, Emery-Jensen. He began his sales career at Newell Rubbermaid in 1999 with the Shur-Line division. In 2002, he took on responsibility for the Tools and Hardware businesses- IRWIN, Lenox, Bernzomatic and Shur-Line. Prior to leaving, he had responsibility for all Newell Divisions- Consumer, Tools and Hardware in the Co-op/2 Step Distribution Channel. He has spent his entire career in the Co-op/2 Step Distribution Channel and built strong relationships at all levels with these accounts. He joined ELSCO in July 2014 to manage Ace Hardware and True Value.

Craig was born and raised in Kenosha, WI where he currently lives with his family. He is married to Robyn and has two sons- Colton and Chase. He enjoys spending time with his boys, playing golf, hunting and fishing. He is a diehard Cubs, Bears and Blackhawks fan. He graduated with honors from the University of Wisconsin-Parkside earning a degree in Marketing.