Edwin comes with 27 years of experience with ELSCO, ascending from a Chicago Field Sales Representative to President for the last 12 years. During his time, he has played a pivotal role in establishing ELSCO as a best-in-class Manufacturer Representative company with a reputation for strategic guidance, service excellence, and solid industry relationships.

As President, Edwin manages operations and future planning with a strong connection to the industry. He is an active player in ELSCO's most strategic partner, Do it Best, managing buyer communication, office calls, promotional planning, and implementation of line review. His leadership style of rolling up his sleeves and believing in the power of partnership has continued to position ELSCO as a trusted and innovative source for vendors and customers.

Craig oversees Ace Hardware, True Value, and EJD at ELSCO. Craig joined Newell Rubbermaid in 1999 and took on a broader responsibility to oversee Tools and Hardware brands such as IRWIN, Lenox, and Bernzomatic. Prior to joining ELSCO in 2014, Craig served as Director of Sales for Newell's Consumer, Tools, and Hardware business units within the Co-op/2 Step Distribution Channel, where he built close industry relationships to fuel growth.

Craig serves as the head of Ace Hardware, True Value, and Emery/Jensen Distribution for ELSCO. He began his sales career in 1999 for Newell Rubbermaid at Shur-Line and soon added Tools and Hardware brands IRWIN, Lenox, and Bernzomatic to his responsibilities. Prior to leaving Newell, he was Director of Sales for all divisions in the Co-op/2 Step Distribution Channel, establishing strong industry connection.

With more than 15 years of service experience, Jon successfully managed the Orgill account, building long-term relationships with the Orgill Executive team, 300+ sales team, and large dealer network. His teamwork-centric approach, which is based on team building and strategic planning, has always generated good returns and long-term value.

Prior to ELSCO, Jon gained experience at Newell Rubbermaid, overseeing the field sales force and subsequently attaining Senior National Account Manager for Orgill. When Newell divested its tools business to Stanley Black & Decker, Jon continued delivering growth while handling growing volumes and further consolidating top partnerships. All his excellent efforts have been rewarded with some accolades, including three President's Awards and two Outstanding Sales Performance awards.